Our story

A small studio with big ideas

Niptees started as what I thought would be a fun summer seasonal business. I launched with hibiscus, plumeria, and turtle pasties — the kind of bright, beachy designs I imagined would fly at festivals and poolside. They were cheerful, but they were never the bestsellers.

Then orders began trickling in for Halloween. Then Christmas. Then Valentine's Day. The business kept showing me it had legs far beyond summer. We also started landing wholesale orders for custom logo pasties, which helped us grow on the B2B side — but retail still felt limited.

Everything changed with one custom request: face pasties. I made them available as a regular product, and it blew up. Custom face pasties quickly became about 90% of my retail sales.

That success taught me the real lesson. People do not want to pick from thousands of pre-made pastie designs. They want something unique, entirely their own — faces, cartoons, memes, logos, wild ideas, inside jokes. So instead of competing with other pastie companies by offering the biggest catalog, Niptees competes by offering endless possibilities.

Today we design, print, and ship every order from our own studio — fast turnarounds, real human review, and a promise that no idea is too weird.